Today Mind control or brainwashing in academia is commonly referred to as coercive persuasion, coercive psychological systems or coercive influence. The short description below comes from Dr. Margaret Singer professor emeritus at the University of California at Berkeley the acknowledged leading authority in the world on mind control and cults.
a short overview
Coercion is defined by the American Heritage Dictionary as:
1. To force to act or think in a certain manner
2. To dominate, restrain, or control by force
3. To bring about by force.
Coercive psychological systems are behavioral change programs which use psychological force in a coercive way to cause the learning and adoption of an ideology or designated set of beliefs, ideas, attitudes, or behaviors. The essential strategy used by the operators of these programs is to systematically select, sequence and coordinate many different types of coercive influence, anxiety and stress-producing tactics over continuous periods of time. In such a program the subject is forced to adapt in a series of tiny “invisible” steps. Each tiny step is designed to be sufficiently small so the subjects will not notice the changes in themselves or identify the coercive nature of the processes being used. The subjects of these tactics do not become aware of the hidden organizational purpose of the coercive psychological program until much later, if ever.