There are many misconceptions about mind control. Some people consider mind control to include the efforts of parents to raise their children according to social, cultural, moral and personal standards. Some think it is mind control to use behavior modification techniques to change one’s own behavior, whether by self-discipline and autosuggestion or through workshops and clinics. Others think that advertising and sexual seduction are examples of mind control. Still others consider it mind control to give debilitating drugs to a woman in order to take advantage of her while she is drugged. Some consider it mind control when the military or prison officers use techniques that belittle or dehumanize recruits or inmates in their attempt to break down individuals and make them more compliant. Some might consider it mind control for coaches or drill instructors to threaten, belittle, physically punish, or physically fatigue by excessive physical exercises their subjects in the effort to break down their egos and build team spirit or group identification.