Brainwashing (also known as mind control, menticide, coercive persuasion, thought control, thought reform, and re-education) is the concept that the human mind can be altered or controlled by certain psychological techniques. Brainwashing is said to reduce its subject’s ability to think critically or independently, to allow the introduction of new, unwanted thoughts and ideas into the subject’s mind,as well as to change his or her attitudes, values, and beliefs.
Other views have been expressed by scholars including: Dick Anthony, Robert Cialdini, Stanley A. Deetz, Michael J. Freeman, Robert Jay Lifton, Joost Meerloo, Daniel Romanovsky, Kathleen Taylor, Louis Jolyon West, and Benjamin Zablocki. The concept of brainwashing is sometimes involved in legal cases, especially regarding child custody; and is also a theme in science fiction and in criticism of modern political and corporate culture. Although the term appears in the fifth edition of the Diagnostic and Statistical Manual of Mental Disorders (DSM-5) of the American Psychiatric Association brainwashing is not accepted as scientific fact.