If your spouse continuously gets you the wrong gift, what do you say to yourself about it? Do you say, “Oh well, they’ve never been a good gift buyer.” Or do you say, “I wonder what’s going on? He (or she) used to give me such great gifts and now, I don’t think s/he puts any effort into it whatsoever.”
If your feelings are hurt, and you find that you are making up stories about how your spouse doesn’t mean you well, you should absolutely check in with him or her about it. It could all be a simple misunderstanding. In fact, it usually is.