Minimisation may also take the form of cognitive distortion:
- that avoids acknowledging and dealing with negative emotions by reducing the importance and impact of events that give rise to those emotions.
- that avoids conscious confrontation with the negative impacts of one’s behavior on others by reducing the perception of such impacts.
- that avoids interpersonal confrontation by reducing the perception of the impact of others’ behavior on oneself.
- saying that a taunt or insult was only a joke
- a customer receiving a response to a complaint to a company for poor service being told that complaints like his from other customers were very rare when in fact they are common
- suggesting that there are just a few bad apples or rogues in an organisation when in reality problems are widespread and systemic