Tackling bullying behaviors could not only reduce children’s and adolescents’ mental health symptoms but also prevent psychiatric and socio-economic difficulties in adulthood. Anti-bullying programs show promise in controlling bullying behaviors. However, the chances of eradicating bullying completely are minimal and we need to acknowledge that, despite such programs, a considerable proportion of young people will not escape this form of abuse. Intervention efforts should therefore also focus on limiting distress among young victims and possibly, by the same token, preventing long-lasting difficulties in later life. A new innovative strategy could aim at preventing children from becoming the targets of bullying in the first place. Such a public health approach might be a more effective way to reduce the bullying-related burden.