Today Mind control or brainwashing in academia is commonly referred to as coercive persuasion, coercive psychological systems or coercive influence. The short description below comes from Dr. Margaret Singer professor emeritus at the University of California at Berkeley the acknowledged leading authority in the world on mind control and cults.
Coercion is defined by the American Heritage Dictionary as:
1. To force to act or think in a certain manner
2. To dominate, restrain, or control by force
3. To bring about by force.