I have previously explained some of the forms that the smear campaign takes and also why they are so effective. Now I turn to the six reasons why they affect somebody like you so much. Smear campaigns are a constant in the arsenal of the narcissist. Effective, utilised through word of mouth and with the capacity to envelop several people at once who in turn perpetuate the smear, the smear campaign is a favoured manipulation of our kind. Here are six reasons why they affect you so much.